It’s official, Microsoft has acquired Mojang – the company responsible for Minecraft. So really, Microsoft just bought Minecraft for $2.5 Billion. That’s a lot of money. And as the linked article states:
It won’t be hard to find a group of people that’ll say that Minecraft has peaked and Microsoft is paying too much for a declining asset.
…this is what people seem to be focused on. Yes, popularity will probably decline – with current players. But like Legos, some grow out of it, but some keep it going. And children are replenished as they age. The most rapidly growing market for Legos are children. Minecraft is pretty much Legos. Well, why not just play with Legos? children are growing up using computers. What a 20-40 something might be trying to learn, it becomes second-nature for babies raised around this stuff.
My one-year-old son will swipe his finger across touch devices. Presses the home button. Holds the phone up to his face and talks into it. He has no idea what he’s doing, but interfacing with electronic devices that feed information is already an everyday function for him. So, with Legos on a computer, you don’t have to worry about missing a flat 2×4 red brick. Children, knowing how to use a computer better than some adults, can take Legos even further with Minecraft, giving them the tools necessary to build bigger, richer worlds, interact with A.I., and incorporate other aspects of the internet into their hobby.
Instead of watching TV and focusing on Justin Bieber, children are more interested in content creators across YouTube being themselves. Dwindling away are mass-marketed teen celebrities on TV filled with annoying commercials. My daughter watches how-to videos on YouTube about Play-Doh and making princess costumes. It’s more interesting to her.
So, my point is Microsoft didn’t get into Minecraft for the average gamer that reads my blog or tweets about acquisitions. Those type of people wouldn’t get it. Microsoft bought Mojang because there’s a huge market of children being born everyday. I guess it’s all about money, but the fundamentals are there to make money with very little change even needed.
As a disclaimer, I myself am not a fan of Minecraft. It, for me, is less of a video game and pretty much just a virtual Lego set, so I never really cared for it. Would Microsoft change up Minecraft and anger the hardcore gamers? It’s hard to say, as the whole essence of Minecraft is freedom of imagination. Take that away and kids will go back to Legos.